Blogging for business or pleasure?

This post has been spinning around in my head for a few days now. Last night I was feeding the baby and thinking about it a bit more. I don’t really want to write a ‘blogging’ post and I don’t really want to write a ‘how do you do yours’ type post either. We all blog for different reasons and we all take from it what we need- whether that is money, self-gratification or otherwise. The reasons why we blog are plentiful, but I wonder whether we did all have the same humble beginnings?

A blog is described in the Oxford dictionary thus:


  • a personal website or web page on which an individual records opinions, links to other sites, etc. on a regular basis.

verb (blogs, blogging, blogged)

[no object]

  • add new material to or regularly update a blog:it’s about a week since I last blogged
  • [with object] write about (an event, situation, topic, etc.) in a blog:he blogged the Democratic and Republican national conventions as an independent.

    And you might notice that there is barely any mention at all of the actual writing.
    Don’t all of our blogs originate from an existing love of- or at least interest in- writing? Yes, we have different reasons for wanting to blog, but essentially we all do it because writing is our ‘thing’. Otherwise, we might use a different outlet, creative or otherwise, to express ourselves. Whatever the reason and whatever the level of interest in or passion for writing,  we all started out the same way- blogging on a voluntary basis.
    Blogging, for most of us, is voluntary. We don’t get paid. If we do get paid, we make sure that our readers are aware and we maintain good working relationships with the clients who use our blogs. But ultimately, we blog for ourselves, because we want to, and it is up to us if we don’t want to work with certain brands or to write certain posts for payment. The same goes for reviews- mostly, we review products that fit in with our blog and we enter into such agreements with honesty and integrity.
    But it is still voluntary.
    So how seriously do we actually take blogging? When does it change from pleasure to business? What happens when blogging becomes a chore and there are people knocking at doors, waiting for certain posts and expecting certain ‘obligations’ to be fulfilled? What does it all mean, when we are putting pressures on ourselves to raise stats, write reviews and network all the time? What happens to the writing then?  Where do you draw the line between business and pleasure?
    Some bloggers run separate blogs for reviews and others don’t. All is fair- blogs are individual, independent and unique, after all. However you want to run your blog is up to you- it can be business one minute and pleasure the next, for all I care. My only question is this:
    when you start getting angry and upset and disillusioned about your blog, or blogging, when and at which point will you step back and re-assess?
    Blogging is voluntary. Blogging is writing for writing’s sake. Blogging should not be a chore and no blogger should be made to feel they aren’t up to scratch or aren’t pulling their weight. Blog about what you want, not what others want you to blog about.


  1. March 6, 2012 / 4:11 pm

    Hi Susanne,
    I’ve done just as you suggest, I’ve taken a blogging break for this month. I’m keeping the blog ticking along w/ guest posts for the month but I’m stepping back and reassessing. I’m not in a good place, emotionally, at the moment so I’m not reacting well to comments, naysayers & trolls who seem hellbent on hurting me. I love my blog but I’ve lost some of the joy for blogging. Already I miss it and have wished that I had a place to write several posts which are in my head but I’ll probably write them & save them in draft for my return in April.
    Just thought I’d share my situation…
    😉 Karin

    PS- 3am feeds are great times for pondering aren’t they?

  2. March 6, 2012 / 6:30 pm

    Excellent post – glad you got round to writing it, (although where you find the time goodness knows!) I too feel like I’ve lost my blogging mojo at the moment – but it’ll come back. You’re so right: It shouldn’t feel like a chore. x

  3. March 6, 2012 / 7:18 pm

    I seem to be blogging about everything but what I want to write about at the moment. I’ve agreed to too much and need to fulfill those obligations. My other problem is that I don’t like to say no, not due to greed but due to a pathetic need to please. It’s a means to an ends; the sponsored posts are paying for my hotel and travel for Britmums. Once that’s done, I’m stepping back a bit more and saying ‘no’ a little more. I feel my writing is exhausted because I’m writing for others and when it comes to my posts, I’ve used all the words up.

    You’ve made a good point which has been made before, but in the most unpatronising manner that I’ve ever read, thank you for that.

  4. March 15, 2012 / 3:48 pm

    Whilst making my coffee and just before viewing your website, I thought exactly the same thing! Just today I went to buy a notepad with tabs in it that I can keep track of reviews, which networks I belong to, who I do guest blogs for and what still needs to be done, blog ideas, etc.

    I’m just trying to keep on top of it all and for now, it’s enough. I still love every minute of it, especially the people I have met along the way.

    Happy blogging!


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