M&S Baby: celebrating the key moments all in one place (PLUS win an NCT membership)

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Until you meet your baby, you have no idea how your life is going to change. How it tips on it’s side for a while, before slowly- ever-so slowly- and gently resting back on an even keel. It’s a whirlwind. A beautiful, emotional and wonderful whirlwind, but a whirlwind none the less.

So I’m all for finding ways that help you make it all easier. Knowing about the little things you know you need, and the little things you might not actually need, but want all the same. And the only way to know what these things are- these elusive newborn ‘essentials’? Ask the experts, of course.

Having just welcomed baby number four into my heart, I suppose some could consider me an expert… it’s not a title I would give myself though, when I think back to my woefully packed hospital bag! Sending Ghostwriterdaddy emergency shopping for mittens, booties and hats was not my finest hour, and let’s not talk about the vests and sleepsuits I was sure  I had packed… my bag was a disaster. Lucky for others that M&S has made this handy video…

And so on to the exciting news- the launch of M&S Baby!

Compiled by true experts, this is a shopping experience that is centred around seven key moments, to ensure that not only is your hospital bag way better than mine, but you also have everything you need for baby all in one place too.
M&S Baby starts at maternity, with a 12 piece collection of essentials to see you through those wonderful nine months, and moving on to Welcome, a beautiful collection of newborn essentials and must have items for your hospital bag. The next key moments are comprised of the five elements of baby’s first year: clothe (featuring sleep suits and mix/ match outfits), bathe (with baths, towels and toys) , sleep (nursery furniture and accessories) , feed (high chairs, feeding accessories and breastfeeding essentials)  and play (colourful range of toys and books). This is unlike anything that M&S have ever done before.

I cannot tell you how much I love the concept of M&S Baby! Featured in six stores across the country ( Bluewater, White City,  Stratford City, Cheshire Oaks,  Metro Centre, Newcastle and Tamworth) and online too, you can tell that the experts from Avent, BabyBjörn, Dr Brown’s, East Coast Nursery, Joie, MAM, Skip Hop and Vital Baby have been busy selecting the things they know you need and the things they know you’ll love. And me? I love that you can pick up everything that you need in one place- no excuses for forgetting anything now!

Having recently won Best Baby High Street Fashion brand at the Junior Awards , M&S invite you to explore the seven key moments for yourself- take a look at the site and let me know what you think!

To celebrate the launch of M&S Baby, I am delighted to be able to offer you the chance to win an 18 month NCT membership free of charge! All you need to do is leave a comment answering the question below, and fill in the details in the Rafflecopter form. Good luck!

How many key moments are featured in the M&S Baby shop?


a Rafflecopter giveaway

Terms and Conditions

The competition is open to residents of the UK who are 18 years or older.

Only one entry per person will be counted. Duplicate entries will not be counted.

Anyone found to use multiple accounts to enter will be disqualified.

One winner will receive an18 month NCT membership

The prize is non-transferable.

No cash refunds can be given under any circumstances.

The competition runs from 00:00 Tuesday 16th December 2014 to 00:0 Tuesday 6th January 2015

 Winner will be picked at random by 5pm on Tuesday 6tJanuary 2015.  Winner will be notified via email.

Winners must respond via email within 48 hours of being informed they have won with their contact and postal details.

This promotion is not open to any employees (or family) of the promoters or any company or agency directly connected with the creation of and administration of this project.

The promoter’s decision is final and no correspondence will be entered into.


  1. Julie
    December 16, 2014 / 7:23 am


    This is s fab concept. I will certainly be making use of it to ensure I have what the little one needs for these milestones! Wish there was a store in Manchester that was participating but online will be great for everyone!

    • ghostwritermummy
      December 16, 2014 / 10:02 pm

      Yes I wish there was one in Manchester too!

  2. December 16, 2014 / 9:21 am

    This is a great idea, and I’d not heard about it. Sounds like they’ve picked some great brands to work with there, too x
    The Reading Residence recently posted..#ElfTakeover Week 3My Profile

    • ghostwritermummy
      December 16, 2014 / 9:58 pm

      Yes, they’ve got some super breand on board haven’t they? x

    • ghostwritermummy
      December 16, 2014 / 9:54 pm

      We had a gift certificate from m&S when Elsie was born and we bought loads of bits. We loved the new range a lot 🙂 x

  3. December 16, 2014 / 12:06 pm

    I think my hospital bag got worse with each consecutive pregnancy – whether I was more tired or just more lax I’m not sure 😉
    Thanks for linking up with #TriedTested this week and I hope you have a lovely Christmas!
    Colette B recently posted..Tried & Tested TuesdayMy Profile

    • ghostwritermummy
      December 16, 2014 / 9:48 pm

      Ah thank you, you too 🙂 x x x

  4. Monica Gilbert
    December 16, 2014 / 3:59 pm

    There are 7 key moments. It’s a neat concept.

  5. Jessica Powell
    December 17, 2014 / 2:57 am

    7 – great idea 🙂

  6. aaron broad
    December 17, 2014 / 3:52 pm

    There are 7 key moments

  7. Victoria N
    December 17, 2014 / 10:33 pm

    7 key moments

  8. Jaime Hyland
    December 18, 2014 / 12:03 am

    7 key moments

  9. Pingback: Daily Giveaways | giveawaysrus
  10. Ingrid
    December 19, 2014 / 4:59 pm

    There are 7 key moments. Great idea!

  11. Hannah
    December 19, 2014 / 8:24 pm

    7 key moments. lovely stuff!

  12. cathyj
    December 25, 2014 / 9:38 am


  13. Isabelle Smith
    December 28, 2014 / 11:58 pm

    7 xxxxxxx

  14. sarah hines
    December 30, 2014 / 12:33 pm

    7 key concepts

  15. Tom Newman
    January 1, 2015 / 11:19 am

    7 key moments

  16. Marie
    January 2, 2015 / 12:00 pm

    7 key moments 🙂

  17. Kat Allinson
    January 4, 2015 / 10:53 pm

    7 Key Moments

  18. Danika Lloyd
    January 5, 2015 / 11:22 am

    Seven key moments 🙂

  19. Susie
    January 5, 2015 / 12:35 pm

    7 key moments

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