I was recently contacted by the lovely people at Lyst, who were keen to let me know about their innovative shopping experience. Ok, so I had to check it out to see what they meant. And wow. On first sight, Lyst is a beautiful place to shop online. But what makes it so special? I decided to have a look, and to compile a wish list…
So I need a new dress. I’ll write about that soon, but suffice to say that perhaps by award nomination days aren’t quite behind me yet! Last summer I went for a beautiful Ted Baker dress to attend the MADS awards do in London, and in March I’m going to another posh do (and another in May, but there are no awards at that one!) so I’m thinking a new dress is in order. Don’t you think? Lyst seemed to be the perfect place to start my search, and to be honest straight away I found three dresses I really love.
The site is so easy to explore, and unique because its a little like a personal shopping experience. Based on what you choose to look at and buy, Lyst starts to get to know you and your shopping habits. This means that rather than scrolling through pages and pages of clothes you’re never likely to want to buy, you’re only going to see the things you are interested in. You can also use Lyst to plan your wardrobe and compile wish lists of the things that you like, which is exactly what I’ve been up to.
When you sign up you’re taken on a mini tour of designers and asked whether you like them or not. Simple. Each designer or brand that you give the thumbs up to is added to your lists of those you’re following. You’re then invited to see what’s new for you, based on those choices. If something takes your fancy, you can Lyst it- which means that you’ll be alerted if it goes on sale, or if it comes back into stock etc. When you Lyst an item you can choose whether it’s a wish list, a gift list, gift for you or a party planner piece. You can also create your own Lyst.
So when you come back to buy, all your items are in one place- you don’t need to trawl through to find them again. And not only that, but Lyst is then busily remembering what you’ve looked at and what you’ve listed, so that it can show you similar items next time you log on.
So, want to know what I’ve chosen?
Now all I need is Ghostwriterdaddy to agree to lending me the credit card… or I could send a link to my Wish Lyst!
Lyst is free to sign up and home to hundreds of designers and brands, from TopShop to Stella McCartney, making your online shopping experience personalised and unique. This post was written in collaboration with Lyst, all opinions are my own.