As a child I experienced sun burn more than once on holiday, and I can still remember how painful it was. Looking back, I’m slightly horrified that it even happened; if one of my own kids were to catch the sun in such a way I’d be devastated! These days, education surrounding sun protection and the dangers of being exposed to UV rays (for all ages, not just children) is so much more sophisticated than it used to be, and there are so many more options around for parents too. That said, there are still some alarming figures when it comes to sun damage and skin cancer in the UK. This is why kids need to know about sun safety.
According to Boots Soltan, England has the world’s fastest growing melanoma rates. It’s now the UK’s most common cancer for 15-35 year olds, rising by a staggering 345% in the last 30 years! Knowing that there are proven links between cases of childhood sun exposure and skin cancer, I feel more strongly than ever that we need to reinforce sun safety messaging from an early age. Yes, it’s a pain each year when the sun appears to get that text from school to say we MUST bring hats and suncream to school, but what’s the alternative? Sun burn? Heat stroke? Worse? This summer Boots Soltan are working hard with schools to carry on driving home the message that children need to be protected in the sunshine. Even in the UK with ‘poor summers’ we’re exposed to UV rays, which are responsible for 86% melanoma cases in the UK- and it’s our duty to make sure our kids understand not only how to stay safe, but why it’s so important to do so. (more…)